Troy Vassalotti

Computer Nerd

https://troyv.dev/ | View PDF

This is me. I look like this.

Skills

  • Email Marketing & Design
  • SEO & Content Strategy
  • Front End Web Development
  • Static Site Generators
  • Web Analytics
  • A/B & QA Testing

Work Experience

NewMarket Health

Tech Compliance Specialist

2019 - Present

  • Conduct QA testing for new and returning product funnels, ensuring best practices in performance, development, and accessibility to keep our sites fast, usable, and maintainable.
  • Monitor the health of all our domains, paying particular attention to blacklisting reports.
  • Review external 3rd party emails to enforce compliance of our advertising guidelines and CAN-SPAM.
  • Research the latest updates in browsers and front end technologies so we are always prepared for changes and aware of new optimizations.

Terra's Kitchen

Marketing Production Coordinator

2017 - 2019

  • Managed the email channel to drive conversions and engagement. Implemented automated workflows, list management, and improved our HubSpot deliverability score from a 1 to a 67 (avg. score = 50), greatly improving effectiveness of channel.
  • Designed and built custom HTML promotional, transactional, and automated emails. Transitioned templates to responsive designs to improve user experience on mobile devices.
  • Analyzed open, click, and conversion rates regularly to assess trends and identify areas to test and optimize.
  • Maintained our keyword database and SEO reporting in Moz Pro. Identified opportunities for dietary-specific landing pages that greatly increased organic performance.

Marketing Intern

05/2017 - 09/2017

  • Researched relevant topics for writing and publishing blogs.
  • Responsible for cataloging inventory of content and creative to allow team to quickly find necessary assets.

Front Royal

Songwriter, Guitarist

2014 - Present

  • Completed two independent summer tours across 11 states.
  • Designed, developed, and actively maintain our personal website - https://frontroyalband.com/ - through a GitHub repository deployed on Netlify.

Weis Markets

Bakery Service and Production

2013 - 2017

  • I worked in a bakery; that's about all you need to know.

Education

B.S., Business Administration

Marketing Concentration
Towson University - Towson, MD

Certifications

  • HubSpot: Inbound, Email, and Content Marketing
  • Moz: SEO Fundamentals
  • Google: Advanced Google Analytics, Google Tag Manager Fundamentals
  • freeCodeCamp.org: Responsive Web Design, JavaScript Algorithms and Data Structures, Front End Frame Works, Data Visualization